CMUA was very pleased with the graphic design work that I did for their Capitol Day 2016 project, so the Director for Communications invited me to work on a second project. This project involved designing print materials for CMUA’s annual conference. This year the conference was a three-day event in San Francisco.
This project mainly showcases my layout and typography skills. The Director for Communications and other CMUA staff members provided most of the design ideas.
The conference began with a golf tournament on Sunday, April 10. The Director for Communications put together a mockup of the flyer in PowerPoint, and I reproduced his design concept in Adobe InDesign.
This part of the project took up the most time and energy to complete, especially the front cover. A lot of group collaboration resulted in a lot of drafts of the front cover, but none of them seemed to effectively capture the theme for this year’s convention, which was “Leading Transformation.” The days were passing, and the project deadline was looming closer. Finally, we settled on a San Francisco scene for the front cover because San Francisco was the location of the conference, and the Director for Communications decided to use a purchased template for the brochure.
The brochure ended up being 16 pages long. Here are some pages from the brochure:
Every year, CMUA holds a contest for its members. They are invited to submit projects for one of the following nine categories:
- Best Water Program – Small Water Agency
- Best Water Program – Medium Water Agency
- Best Water Program – Large Water Agency
- Best Energy Program – Small Utility
- Best Energy Program – Medium Utility
- Best Energy Program – Large Utility
- Best Community Service Program – Small Utility
- Best Community Service Program – Medium Utility
- Best Community Service Program – Large Utility
This year, there were only eight award winners. My job was to design a 24 inch by 36 inch poster for each winner.
The content for the award posters consisted of the following:
- Award category
- Award winner name
- Project name
- Description of the problem (challenge) addressed by the project
- Solution provided by the project
The template that I designed for the award posters includes elements of the brochure template design:
- Same background with blue color scheme
- Same fonts used in the brochure
- Dotted line decorations that were also part of the template
Once again, the Director for Communications provided me with PowerPoint mockups so that I would know what text and photos should be included in the posters.
Here are the final posters:
The Director for Communications was kind enough to photograph most of the actual physical posters for me.