I recently designed some membership web pages for P.O.W.E.R.S. INC.’s new membership program. I needed to design a main web page with buttons that linked to four other pages based on membership level from highest to lowest donation amounts: Platinum, Gold, Silver, and Bronze. Individuals and corporations who made donations to P.O.W.E.R.S. INC. at each level would have their names and/or organizations listed on the pages.
It took me a few days to complete four of the pages, but I had to finish the main page quickly (overnight and part of the next day) because my client needed them for a presentation. He wanted the pages to be “regal” because he was presenting them to an audience of wealthy philanthropists. To convey a regal mood to the pages, I used fancy script writing for the main heading on each page and stayed with metal tones, textures, and images. Using the metallic coloring and imagery was also appropriate for the metallic names of the membership levels.