A labelzine is a promotional miniature magazine that is attached to the label of a product. For more information about labelzines, please see the Popsop article called “Labelzine Goes High Speed.”
My labelzine is more like a leaflet than an actual magazine and is loosely related to the “Design for a Better World” theme that I mentioned in my previous post. Its purpose is to encourage people to find an alternative use for their plastic bottles instead of throwing them away. It would be attached to the labels of the plastic water bottles sold by a fictitious company called Cool Water. I designed it to be the first of a series of labelzines providing creative ideas for plastic bottle reuse.